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1. Company Information

This website is operated by Current Essence LTD. In this Cookie Policy, “Company”, “we”, “us” and “our” refer to Current Essence LTD. “Website” refers to current-essence.com and any related pages, landing pages, forms or content controlled by us.

If you have questions about this Cookie Policy, please contact us at [email protected], by phone at +44 1538 371548, or by post at Belle Vue Mill, Belle Vue Road, Leek, Staffordshire ST13 8EP, United Kingdom.

2. Scope of This Cookie Policy

This Cookie Policy applies when you visit, access or interact with the Website. It should be read together with our Privacy Policy, Terms and Conditions and Contact Us page.

This Cookie Policy is intended for English-speaking markets, including the United Kingdom, the United States, Australia, Canada, New Zealand and other jurisdictions where our Website or advertisements may be accessible. Local privacy and cookie rules may provide additional rights depending on where you live.

3. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your browser, computer, mobile device or other device when you visit a website. Cookies can help websites function, remember choices, improve security, measure performance, understand user behaviour and support advertising.

Similar technologies may include pixels, tags, scripts, web beacons, SDKs, local storage, session storage, device identifiers and tracking URLs. These technologies may collect or store information such as IP address, browser type, device type, operating system, page views, clicks, time spent on pages, referring URLs, campaign parameters and conversion events.

4. Types of Cookies We May Use

4.1 Strictly Necessary Cookies

Strictly necessary cookies are required for the Website to work properly. They may be used for security, fraud prevention, page navigation, network management, consent storage, form functionality and access to secure areas. These cookies are usually active by default because the Website cannot operate properly without them.

4.2 Preference Cookies

Preference cookies help the Website remember choices you make, such as language, region, display settings or previous cookie choices. These cookies improve convenience and help provide a more consistent browsing experience.

4.3 Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors use the Website. They may collect information about pages visited, time spent on pages, traffic sources, browser type, device type, errors, clicks and interactions. We use this information to measure performance, improve content, detect issues and understand campaign effectiveness.

4.4 Advertising and Targeting Cookies

Advertising and targeting cookies may be used to deliver relevant advertising, measure ad performance, attribute conversions, prevent fraud, limit ad frequency, create audience segments, optimise campaigns and understand how users interact with advertising. These cookies may be placed by us or by third-party advertising partners.

4.5 Social Media and Embedded Content Cookies

If the Website contains social media features, embedded videos, maps, reviews, widgets or third-party content, those third parties may set cookies or similar technologies. Their use of cookies is governed by their own privacy and cookie policies.

5. Why We Use Cookies

We may use cookies and similar technologies for the following purposes:

To make the Website function correctly and securely.
To remember your preferences and cookie choices.
To maintain forms, sessions, navigation and basic website features.
To understand how visitors use the Website.
To measure traffic, engagement, errors and page performance.
To improve content, design, functionality and user experience.
To measure advertising campaigns and conversion events.
To deliver, personalise and optimise advertising where permitted by law.
To prevent fraud, abuse, bot traffic, invalid clicks and security incidents.
To comply with legal obligations and enforce our policies.

6. Information Collected Through Cookies

Cookies and similar technologies may collect information that can be considered personal information under some privacy laws. This may include:

IP address and approximate location.
Device type, browser type, operating system and language settings.
Cookie identifiers, advertising identifiers and similar IDs.
Pages viewed, links clicked and content interactions.
Referring URLs, campaign identifiers and tracking parameters.
Time and date of visits, session duration and navigation paths.
Form interactions, conversion events and purchase or lead events where applicable.
Technical logs, error information and security signals.

For more information about how we process personal information, please read our Privacy Policy.

7. Third-Party Cookies and Advertising Partners

We may work with service providers, analytics providers, advertising platforms, affiliate networks, retargeting providers, conversion tracking providers and other technology partners. These third parties may set or read cookies and similar technologies on the Website or receive information collected through those technologies.

Depending on the campaigns, tools and integrations we use, third-party partners may include native advertising platforms, search advertising platforms, social media platforms, analytics providers, affiliate networks, fraud-prevention providers and other advertising technology vendors. This may include platforms such as Taboola, Outbrain, Google, Meta, Microsoft, TikTok or similar providers, if they are implemented on the Website.

Third-party partners may use information for purposes such as analytics, ad delivery, ad measurement, attribution, retargeting, fraud prevention, campaign optimisation, frequency capping and audience creation. Their use of information is subject to their own privacy notices, cookie policies, terms and opt-out mechanisms.

8. Advertising, Retargeting and Conversion Tracking

We may use advertising cookies, pixels and similar technologies to understand whether advertising campaigns lead to visits, form submissions, purchases or other conversion events. These technologies may also help us show ads to people who previously visited the Website or interacted with our content.

Advertising technologies may use information from your browsing activity on this Website and other websites to help deliver relevant advertisements. Where required by law, we will request your consent before using non-essential advertising cookies or similar technologies.

If a page is promotional, sponsored, advertorial or affiliate-based, this should be disclosed clearly on the relevant page. This Cookie Policy explains technology use, but advertising disclosures should also appear directly where promotional content is shown.

9. Session Cookies and Persistent Cookies

Cookies may be session cookies or persistent cookies. Session cookies usually expire when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.

Cookie duration may vary depending on the type of cookie, the purpose for which it is used and the provider that sets it. Third-party providers may set their own cookie expiration periods.

10. Legal Bases and Consent

Where laws such as the UK GDPR or EU GDPR apply, we may use strictly necessary cookies based on our legitimate interests or because they are necessary to provide the Website. For non-essential cookies, such as certain analytics, advertising or targeting cookies, we rely on your consent where required by law.

If a cookie banner, consent tool or preference centre is available on the Website, you can use it to accept, reject or manage non-essential cookies. You may withdraw or change consent at any time through the available cookie choices or through your browser settings.

11. How You Can Control Cookies

You can control cookies in several ways. The available options may depend on your location, browser, device and the technologies used on the Website.

11.1 Cookie Banner or Website Controls

Where required by law, the Website may display a cookie banner or similar consent tool. You can use it to manage your preferences for non-essential cookies. If you reject non-essential cookies, some personalised features, analytics or advertising functions may be limited.

11.2 Browser Settings

Most browsers allow you to block, delete or manage cookies through browser settings. You can usually find these controls in the privacy, security or settings section of your browser. Blocking all cookies may affect website functionality.

11.3 Device Settings

Some mobile devices allow you to limit advertising identifiers, reset advertising IDs or restrict cross-app tracking. Please check your device settings for the options available to you.

11.4 Industry Opt-Out Tools

Some advertising partners participate in industry opt-out programmes that allow users to control interest-based advertising. These tools may not disable all advertising, but they may reduce certain forms of targeted advertising.

12. Do Not Track and Privacy Preference Signals

Some browsers and devices offer “Do Not Track” or similar signals. Because there is no single global standard for responding to all such signals, our response may vary. Where required by applicable law, we will honour legally recognised opt-out preference signals, such as Global Privacy Control, for applicable users and applicable processing activities.

13. International Processing

Information collected through cookies and similar technologies may be processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws in your jurisdiction. Where required, we use appropriate safeguards for international transfers, such as contractual protections, vendor due diligence and technical or organisational security measures.

14. Retention of Cookie Information

We retain information collected through cookies and similar technologies only for as long as reasonably necessary for the purposes described in this Cookie Policy, unless a longer period is required or permitted by law. Retention periods may depend on the type of cookie, the provider, the purpose of processing, legal obligations, security needs and business requirements.

Third-party providers may maintain their own retention periods. Please review their privacy and cookie policies for more information.

15. Children’s Privacy

The Website is not intended for children. We do not knowingly use cookies or similar technologies to collect personal information from children under the age required by applicable law. If you believe a child has provided personal information to us, please contact us at [email protected].

16. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our technologies, vendors, legal requirements, advertising practices or business operations. Updated versions will be posted on this page. If changes are material, we may provide additional notice where required by law.

17. Contact Us

If you have questions about this Cookie Policy, our use of cookies, privacy choices, advertising technologies or related matters, please contact us:

Email: [email protected]
Phone: +44 1538 371548
Website: current-essence.com
Postal address: Belle Vue Mill, Belle Vue Road, Leek, Staffordshire ST13 8EP, United Kingdom

Cookie Policy